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There's nothing you can do. I asked the same question just two months ago, never got an answer from anyone, not from Sony, the retailer or the people in here.
They'll just throw articles at you that say that EX653-models don't have proper Motionflow and hence it shouldn't even show in the get-go. But it does, and nobody can help with it.
I called them today they told me to hold down the home button untill something came up then theny told me to click suspend demo mode which turns its off i think u try it out and tell me if its any different
I watched a YouTube video that showed me how to turn demo mode off,go to the side of ur tv where the volume buttons are go all the way to the bottom there's a button there hold that button for 5 seconds and it will turn off.